Privacy Policy
This Privacy Policy describes how Ruby & Ava ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our boutique online store (the "Site") or otherwise communicate with us. By using the Site, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
We collect various types of information to provide and improve our boutique services to you. This includes:
Personal Information You Provide Directly
Contact Information: Your first and last name, email address, postal address, phone number, and account credentials.
Payment Information: Billing address and payment details (such as credit card numbers), which are securely processed directly by our third-party payment processors (e.g., Shopify Payments, Stripe, PayPal). We do not store full raw credit card details on our servers.
Order & Purchase History: Details of the premium products, collections, and items you browse, add to your cart, or buy.
Customer Support Data: Information you choose to include when communicating with us via email, contact forms, or live chat.
Information Collected Automatically
When you navigate through our Site, certain technical data is captured automatically via standard web technologies:
Device & Usage Information: IP address, operating system, browser type, device identifiers, referring URLs, pages viewed, time spent on the Site, and navigation patterns.
Cookies and Tracking Technologies: We use cookies, web beacons, and pixels to store session context, enhance your shopping experience, and evaluate marketing campaign metrics.
2. How We Use Your Information
Ruby & Ava utilizes your personal information for specific business and operational milestones, including:
Order Fulfillment: Processing transactions, verifying billing details, managing shipping logistics, issuing invoices, and facilitating product returns or exchanges.
Customer Support: Responding to your inquiries, troubleshooting account problems, or resolving shipping issues.
Personalization & UX: Tailoring content, storefront layout, and recommendations to closely match your unique stylistic and shopping profile.
Marketing Communications: Sending updates about new seasonal collections, limited-edition products, and targeted promotions (where you have explicitly consented).
Security & Compliance: Detecting, preventing, and auditing potential fraudulent behavior, unauthorized access, or policy violations.
3. How We Share Your Information
We do not sell your personal data. We only share information with third parties in the following limited business contexts:
Service Providers: We cooperate with essential service providers who act on our behalf—such as e-commerce platform hosting (e.g., Shopify), fulfillment centers, shipping carriers, and specialized marketing delivery agencies.
Compliance with Legal Mandates: We may share data if necessary to comply with applicable local or international laws, regulatory demands, subpoena requirements, or to defend legal claims.
Corporate Restructuring: In the event of a brand merger, corporate acquisition, or asset sale, your user data may be securely transferred as an operational asset.
4. Cookies and Analytical Tools
Cookies enable optimal performance across our catalog, cart, and checkouts. You have the choice to modify your browser configurations to refuse all or some browser cookies, or to alert you when websites set or access cookies. Note that if you disable or refuse cookies, some parts of this website may become inaccessible or fail to function correctly.
We also utilize automated tools like Google Analytics to evaluate site performance and track overall audience demographic distributions, allowing us to enhance our collection offerings.
5. Data Security and Retention
Our Security Commitment: Ruby & Ava implements robust administrative, technical, and physical security measures to preserve the confidentiality of your data. While we work diligently with top-tier security standards, no internet-based transmission method or electronic storage paradigm can be guaranteed 100% secure.
We retain your personal metrics only as long as is structurally required to satisfy the transactions outlined in this framework, meet standard corporate tax/accounting reporting rules, or resolve outstanding legal disputes.
6. Your Privacy Rights
Depending on your location, you may possess specific statutory rights regarding your personal profile. These rights typically include:
Right of Access & Portability: The option to request a comprehensive copy of all personal details currently linked to your profile.
Right to Rectification: The option to modify incorrect, obsolete, or incomplete personal data records.
Right to Erasure ("Right to be Forgotten"): The choice to demand deletion of your data files, subject to specific legal holding constraints.
Right to Opt-Out: The freedom to instantly remove yourself from recurring promotional email sequences via the standard "Unsubscribe" footer link.
To exercise any of these privileges, please file a request using our dedicated contact information listed below.
7. Children's Privacy
Our Site and product catalog are explicitly configured for adults and are not directed to individuals under the age of 16. We do not intentionally acquire or log personal profiles from children. If we discover that a child under 16 has submitted profile data, we will immediately delete that information from our primary storage arrays.
8. Policy Updates
We reserve the right to revise this Privacy Policy periodically to reflect structural updates to our practices, platform features, or shifts in universal compliance legislation. We will notify you of any adjustments by posting the updated strategy layout on this page and renewing the "Last Updated" benchmark at the header.
9. Contact Information
For inquiries regarding this privacy framework, or if you wish to enforce your personal information rights, contact our privacy compliance team at:
Brand Name: Ruby & Ava
Email: support@rubyandava.com