At Ruby & Ava (the "Site", "we", "us", or "our"), we respect your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, store, and disclose your information when you visit, use our services, or make a purchase from our website.

By using or accessing our website, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

When you interact with our website, we may collect two types of information: Personal Information (that identifies you) and Non-Personal Information (anonymous usage data).

• Personal Information Provided by You:

  • Contact Details: Full name, email address, phone number, and delivery address.

  • Order Details: Information regarding the items you purchase, billing details, and sizing preferences.

  • Communications: Records of messages you send us via email, WhatsApp, or social media support channels.

• Automatically Collected Information:

  • Device & Technical Data: IP address, browser type, time zone, and operating system.

  • Usage Data: Pages viewed, products searched, time spent on the site, and referral sources, collected via cookies and tracking pixels (such as Meta and Google analytics tools).

2. How We Use Your Information

We use the information we collect for various business and operational purposes, including:

• Fulfilling Orders: Processing payments, arranging shipping, and sending order confirmations or tracking updates.

• Customer Support: Responding to your inquiries, processing size exchanges, or resolving delivery issues.

• Marketing & Promotions: Sending promotional offers, new collection launches, or updates (only if you have opted in; you can unsubscribe at any time).

• Website Optimization: Analyzing traffic patterns, ad campaign performance, and user behavior to improve our storefront design and product offerings.

3. Sharing and Disclosure of Information

We value your trust and do not sell your personal data. We only share your information in limited circumstances with trusted third parties to run our business:

• Service Providers: Logistics and courier partners (to deliver your clothing orders), payment gateways (to process secure transactions), and hosting providers.

• Marketing Platforms: Advertising tools (such as Meta Ads Manager or Google Analytics) to measure ad effectiveness and retarget interested shoppers.

• Legal Compliance: If required by law, court order, or government regulation, or to protect the rights, property, or safety of Ruby & Ava, our customers, or others.

4. Cookies and Tracking Technologies

Our website uses cookies, web beacons, and similar tracking tools to enhance your browsing experience, remember your cart items, and analyze site traffic. You can choose to disable cookies through your browser settings, though doing so may affect certain checkout or login functionalities on our site.

5. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

6. Your Rights & Choices

Depending on your jurisdiction, you may have the right to:

• Access, update, or delete the personal information we hold about you.

• Opt out of receiving promotional emails or marketing messages by clicking the "Unsubscribe" link at the bottom of our emails.

• Request a restriction on how your data is processed.

7. Third-Party Links

Our site may contain links to other websites (such as payment processors or social media platforms) that are not operated by us. We are not responsible for the privacy practices of those third-party sites and encourage you to review their privacy policies.

8. Children’s Privacy

Our website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can promptly delete it.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. Any changes will be posted directly on this page with an updated revision date.